# Shop

A shop is a project section where you keep a product catalog and accept orders. Products, prices, stock, delivery and payment are set up in the shop once. They are sold by a chatbot or a mini app: these show the catalog to the customer, collect the cart and place the order, and the order lands in the shop.

A shop has:

- **a catalog** — products with photos, price, stock, variants (size, color), categories and characteristics;
- **orders** — a list of orders from all channels, statuses, payment, the history of each order;
- **customers** — a customer base that builds itself from orders;
- **analytics** — revenue, best sellers, the funnel, abandoned carts, stock;
- **settings** — currency, checkout rules, delivery and payment methods.

## Where it lives

Open the project and choose "Shops" in the menu. A project can have several shops — each has its own catalog, orders, customers and settings.

A click on a shop opens it. On the left is the shop's menu:

| Menu item | What is in it |
|---|---|
| "Orders" | The shop's orders. Next to the name is the number of orders with the "New" status |
| "Products" | The catalog: the product list, the product card, import |
| "Categories" | The catalog's category tree |
| "Characteristics" | The list of characteristics that filters work by |
| "Customers" | The customer base |
| "Analytics" | Sales reports |
| "Settings" | "General", "Checkout", "Delivery", "Payments" |

The shop's name is at the top of the menu. Click it to go to another shop of the project without returning to the list.

![Shop menu](https://support.jetbot24.ru/_media/en/05-shop/_images/shop-menu.webp?v=1791786050)

> [!NOTE]
> The "Shops" section works only on the Russian-language sites of the platform.

## How the shop is connected to the bot and the mini app

The shop itself shows nothing to the customer — it is a catalog and order bookkeeping. Sales go through channels:

- **Chatbot.** The "Shop: catalog", "Shop: cart", "Shop: checkout" and "Shop: orders" blocks show products and place the order right in the conversation.
- **Mini app.** Storefront elements — products, the product card, the cart, checkout — build a shop with screens inside the messenger or in the browser.
- **Manually.** An order taken by phone or in a chat is placed by a team member in the "Orders" section.

The bot and the mini app work with the shops of the same project. A customer has one cart per shop: a product added in one channel is visible in the other.

More details are on the [Selling through the bot and the mini app](https://support.jetbot24.ru/en/shop/sales) page.

## What you need

- **The shop itself does not need a Pro subscription.** You can create a shop, fill the catalog, handle orders and customers and view analytics without a subscription. Pro is needed by the sales channels — the bot and the mini app. See the [What is available without Pro](https://support.jetbot24.ru/en/billing/without-pro) page for details.
- **Team member permissions.** The project owner can do everything. A team member's permissions are set in their role — in the "Shops" block:

| Permission group | Permissions | What they allow |
|---|---|---|
| "Administration" | "Create shops", "Configure shops", "Delete shops" | Creating and deleting shops, the name, currency, checkout, delivery, payment, the order of shops in the list |
| "Catalog" | "Products and categories" | Editing products, categories and characteristics, import |
| "Orders" | "View orders and customers", "Process orders" | Viewing orders, customers and analytics; changing statuses, editing orders and customers, manual orders |

With any of these permissions, a team member sees the "Shops" section and the catalog. The "Orders", "Customers" and "Analytics" items in the shop's menu appear only with order permissions. How to give a team member access is covered in the [Account and projects](https://support.jetbot24.ru/en/account) section.

- **Online payment.** For customers to pay by card or via SBP (the Russian Faster Payments System), connect a payment system in the project settings and choose it in the shop. Without it, the shop accepts orders with payment on delivery. See the [Order payment](https://support.jetbot24.ru/en/shop/payments) page for details.

## Limits

- A project can have no more than 100 shops, and no more than 20 can be created per day.
- A shop can have no more than 10,000 products, 500 categories and 200 characteristics.
- A shop has one currency. It cannot be changed after the first order.

## Pages of this section

- [Creating shops and the shop list](https://support.jetbot24.ru/en/shop/create) — how to create a shop, copy it, move it to another project, change its icon.
- [Shop settings](https://support.jetbot24.ru/en/shop/settings) — currency and time zone, checkout fields, delivery, payment methods.
- [Products](https://support.jetbot24.ru/en/shop/products) — the product list, the product card, photos, price, stock, options and variants.
- [Categories, characteristics and filters](https://support.jetbot24.ru/en/shop/catalog) — the category tree, the list of characteristics, filtering products.
- [Product import](https://support.jetbot24.ru/en/shop/import) — loading the catalog from an XLSX, ODS or CSV spreadsheet.
- [Orders and customers](https://support.jetbot24.ru/en/shop/orders) — statuses, the order card, manual orders, test orders, the customer base.
- [Analytics](https://support.jetbot24.ru/en/shop/analytics) — summary, funnel, products, customers, abandoned carts, stock.
- [Selling through the bot and the mini app](https://support.jetbot24.ru/en/shop/sales) — how to bring products to the customer.
- [Order payment](https://support.jetbot24.ru/en/shop/payments) — online payment, payment on delivery, the payment link, receipts.