# Analytics

Open the shop and choose "Analytics" in the menu. The section is visible to the project owner and to team members with order permissions. On the right there are six reports: "Summary", "Funnel", "Products", "Customers", "Abandoned carts", "Stock".

## Period

Reports that depend on a period have a choice at the top: "Last 7 days", "Last 30 days", "Last 90 days", "Last year" or "Custom period" with dates. The chosen period is kept when you switch between reports. A custom period cannot be longer than 731 days.

![Choosing the report period](https://support.jetbot24.ru/_media/en/05-shop/_images/analytics-period.webp?v=1791786050)

## How the figures are calculated

- An order belongs to the day it was placed in the shop's time zone. The time zone is set in the settings, in the "General" section.
- Revenue is paid orders including delivery.
- Test orders are not counted.
- Reports are calculated from current data: changing an order's status or payment changes the figures right away.

## Summary

Eight figures for the period. Under each one is the change "vs previous period": compared with a stretch of the same length before the chosen one.

![Summary report](https://support.jetbot24.ru/_media/en/05-shop/_images/analytics.webp?v=1791786050)

| Figure | What it counts |
|---|---|
| "Revenue" | The total of paid orders |
| "Orders" | The number of placed orders |
| "Paid" | The number of paid orders and their share |
| "Average order" | The average amount of a paid order |
| "Items sold" | How many units of products were sold |
| "Customers" | How many customers placed an order |
| "Canceled" | The number of canceled orders and their share |
| "Refunds" | The number of refunded orders and the amount |

Below is the "Revenue and orders" chart. The chart's step depends on the period: days, weeks or months.

Under the chart are four breakdowns with shares: "Order sources", "Payment methods", "Delivery", "Order statuses".

![The "Revenue and orders" chart and the summary breakdowns](https://support.jetbot24.ru/_media/en/05-shop/_images/analytics-chart.webp?v=1791786050)

## Funnel

Shows how many carts reached an order and a payment: "Carts" → "Orders" → "Paid". Each step shows its share of the previous one.

The "By channel" table splits the same steps by channel — "Bot", "Mini app" — with the "Conversion" and "Revenue" columns.

![The "Funnel" report](https://support.jetbot24.ru/_media/en/05-shop/_images/analytics-funnel.webp?v=1791786050)

A cart counts on the day the customer put something in it. There are no storefront views in the funnel — the platform does not record them. Orders placed manually are not included in the funnel steps.

## Products

- Figures: "Product revenue", "Items sold", "Products sold", "No sales".
- "Best sellers" — up to 20 products, switchable "By revenue" and "By quantity".
- "Categories" — sales by category.
- "Sales by characteristic or option" — choose a characteristic or an option and see, for example, which material or size sells best.
- "Not sold in the period" — products without a single sale, with their stock.

![The "Products" report](https://support.jetbot24.ru/_media/en/05-shop/_images/analytics-products.webp?v=1791786050)

Items of paid orders are counted without delivery. Categories, characteristics and options are taken from products as they are now: if a product was moved to another category, its past sales end up there too.

## Customers

- Figures: "Customers", "New", "Returning", "Bought again", "Orders per customer", "Revenue per customer".
- "Revenue from new and returning customers" — a comparison of the two groups.
- "Top customers" — up to 20 customers with their number of orders and revenue. The name leads to the customer profile.

![The "Customers" report](https://support.jetbot24.ru/_media/en/05-shop/_images/analytics-customers.webp?v=1791786050)

A new customer is one whose first paid order was placed in this period. Orders without a customer are shown in a separate line: "Orders without a customer: … for …".

## Abandoned carts

A cart counts as abandoned when it still has products and has not been touched for more than an hour. A placed order takes the cart with it — such a cart does not get into the report.

At the top are the number of abandoned carts and their total. The table shows up to 50 of the most expensive carts: the customer and channel, the items, the "Untouched since" time and the amount. Amounts are calculated at current prices. If the cart was filled by a bot contact, their name leads to the contact card — from there you can write to the customer. A cart without a known customer is labeled "Guest".

![The "Abandoned carts" report](https://support.jetbot24.ru/_media/en/05-shop/_images/analytics-abandoned.webp?v=1791786050)

The shop has no automatic abandoned cart reminders.

## Stock

The report shows stock as it is now — the period does not apply to it. Visible products and variants with stock tracking turned on are counted.

| List | What is in it |
|---|---|
| "Out of stock" | Products and variants with zero stock |
| "N or fewer left" | Products that are running low. The threshold can be chosen: 1, 3, 5, 10, 20 or 50 |
| "Not sold for N days" | Products in stock without sales for 30, 60, 90 or 180 days, with the date of the last sale |

Each list shows up to 50 rows. The product name leads to its card.

![The "Stock" report](https://support.jetbot24.ru/_media/en/05-shop/_images/analytics-stock.webp?v=1791786050)